Welcome to Leo Chicago’s second annual HumanKind Study, our report on the main issues and concerns impacting Americans.

The headline in last year’s inaugural study was that Americans, for all our disagreements, agreed that, well, things were not OK. The 2025 study, which we conducted in partnership with global market research leader Ipsos, reveals critical new and deeply personal insights at the heart of our collective unease. 

The largest gap in America today, we found, isn’t found in politics or economics—it is in respect. 

To download a copy of 2025’s HumanKind Study—and find out more about this respect gap as well as how brands can play a role in a coming Respect Revolution—please submit the following information.