Created by Leo Burnett in Partnership with Maru\Blue
At Leo Burnett, we help our clients’ brands play meaningful roles in the lives of the most people. That doesn’t mean inventing roles for brands; it means uncovering where our brands and the people we’re trying to reach authentically intersect.
Our job always has begun with understanding people. As our namesake founder famously said, “The work of an advertising agency … deals with human needs, wants, dreams and hopes.”
So welcome to The HumanKind Study, our report on the main issues and concerns impacting Americans in 2024.